Atlas - Graphic Design and Booth Production for a 10X10 Booth
- Rebecca Garza
- Sep 23
- 2 min read
Updated: 1 day ago
We reached out to Mike at Atlas and offered our graphic design services for a new tradeshow booth. After a conversation about our capabilities, we not only helped with the graphics but also assisted with the entire production of the booth.
The requirements for the booth were as follows:
Easy setup and breakdown
Print-ready graphics that coincide with branding
Add a monitor to display a video loop
Needs to stand out in some way and not just be a backdrop
Include a front counter with storage
Create an overall environment showcasing the tree company
Quick turnaround and production
Stay within the client's budget
The biggest challenge was to design within the turnaround time and remain within the client's budget. We were able to create designs and renderings by truly understanding the Atlas branding and its vision. We were able to stay within budget by understanding the cost of the structure and elements. They really wanted the graphics to pop. We accomplished this by using a contrasting design on the backwall, implemented with lighting. Another challenge was to make the backwall stand out, to be more than an ordinary structure, while staying within the budget. We accomplished this by adding an overhead angled accent structure that drapes down on the left and right sides in bright red to capture attention on the show floor. We finished this off by adding decorations that tie into the company's services, such as wooden stumps for seating and an artificial tree against the backwall. These elements added a unique and personal touch to the design and overall environment. We not only creatively delivered, but after engaging with the client and informing him of our capabilities, we were also able to produce the entire 10x10 booth for him and have it shipped to his facility, so that he can easily set up and break down for each of his shows.
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