Trade shows are the second-most-effective marketing strategy after brand websites. In fact, according to the Changing Environment of Exhibitions (CEIR), “99% of exhibitors had more success marketing at trade shows than other mediums.” Furthermore, Trade Show Labs states, “Almost 88% of businesses participate in trade shows to enhance brand awareness.” 10 Reasons Why Trade Shows Make for Efficient Marketing 30% of attendees use or wear their swag. So, whenever they go out wit