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Why Tradeshow Exhibiting is an Effective Marketing Strategy

  • Mar 31
  • 2 min read
Why Tradeshow Exhibiting is an Effective Marketing Strategy

Trade shows are the second-most-effective marketing strategy after brand websites. In fact, according to the Changing Environment of Exhibitions (CEIR), “99% of exhibitors had more success marketing at trade shows than other mediums.” Furthermore, Trade Show Labs states, “Almost 88% of businesses participate in trade shows to enhance brand awareness.” 


10 Reasons Why Trade Shows Make for Efficient Marketing


  1. 30% of attendees use or wear their swag. So, whenever they go out with your swag, they expose others to your brand.

  2. 38% of attendees visit a business's website after visiting their booth.

  3. Most attendees will share their experience with at least six people. So, for every person you talk to, seven people might learn of your products or services.

  4. 74% of consumers are more likely to purchase a product after seeing it at an exhibit.

  5. 77% of executive attendees discover at least one supplier at a show.

  6. Trade shows increase brand awareness by 76%.

  7. It's a classic marketing goal to stay top of mind with consumers. 81% of attendees can remember at least one exhibitor six months after the show!

  8. The top priority for 92% of trade show attendees is seeing new products showcased. Exhibiting is nothing like posting an ad that people will scroll past. The attendees want to be there and hear about your products!

  9. If you consistently show up to exhibits with a strong presence, you receive opportunities to

    • Enhance brand awareness

    • Gain trust from potential partners and clients

    • Become a leader in your industry

  10. Another common marketing goal is to educate clients about what you offer. Fortunately, 91% of attendees consider trade show buying information the most useful. 93% consider trade shows to be an essential part of their buying process.


Let's create an attention-grabbing tradeshow booth that allows you to reap ALL the rewards of Tradeshow Marketing! We support our clients in the major tradeshow venues all across the country from design, to build, to on the floor production.



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